Richmond United
Overview
Richmond United was formed in January 2025 through the merger of Richmond Strikers (founded 1977) and Richmond Kickers Youth, creating one of the largest youth soccer organizations in the United States. The merger brought together two of Virginia’s most successful youth soccer programs under a single brand, with a new logo and color palette incorporating legacy colors from both clubs. The new brand debuted during the Fall 2025/2026 season.
The combined entity is a 501(c)(3) nonprofit headquartered in the Richmond, Virginia metro area.
Financials
Combined pre-merger financials (FY2024, most recent available):
| Entity | Revenue | Expenses | Net Assets |
|---|---|---|---|
| Richmond Strikers (EIN 52-1238441) | $10,929,024 | $9,566,954 | $1,896,999 |
| Richmond Kickers Youth (EIN 54-1992573) | $4,535,374 | $3,841,480 | $5,070,701 |
| Combined | $15,464,398 | $13,408,434 | $6,967,700 |
Confidence: HIGH (990 filings)
Richmond Strikers showed 37% revenue growth FY2023 to FY2024 ($7.95M to $10.93M). Kickers Youth maintained steady ~$4.5M revenue. Combined net assets of ~$7M provide a solid balance sheet.
Post-merger financials not yet available. Combined entity may show different economics due to operational consolidation.
Teams & Players
10,000+ players under the combined club, making Richmond United one of the largest youth soccer clubs in the country. Programs span recreational through elite competitive for ages 3-19.
League Affiliations
Facilities
- Virginia Credit Union Fields at Striker Park — 11 fields (9 natural grass, 2 synthetic turf), 4801 Pouncey Tract Rd, Glen Allen/Henrico. $5.5M expansion partially funded by $1.75M Henrico County grant from hotel tax revenue. Primary Jefferson Cup venue.
- West Creek Field Complex — 38 acres, 10 fields, 12575 West Creek Parkway. CLOSING end of 2025 to make way for Eli Lilly’s $5B pharma manufacturing plant. Used for 17 years. Major facility loss.
- Mary B. Stratton Park — 2 lighted fields in North Chesterfield. New lease agreement with Chesterfield County as West Creek replacement. 160-acre park.
- Ukrop Park — Secondary training venue.
- Hensley Park Soccer Complex — Secondary venue.
The loss of 38-acre West Creek (10 fields) is a significant operational challenge. Richmond United is scrambling for replacement field capacity heading into 2026.
Leadership
- Jay Howell — CEO (formerly Executive Director, Richmond Strikers)
- Leigh Cowlishaw — Director of Soccer (formerly Executive Director of Soccer, Kickers Youth)
College Placement
Strong historical track records from both predecessor clubs. The Jefferson Cup showcase weekends attract hundreds of college coaches, providing significant exposure for club players.
Competitive Position
Richmond United now dominates the Richmond sub-market with no serious competitor at the elite level. FC Richmond ($1.1M revenue, 3,000 players) remains as a secondary option in the Midlothian area with MLS Next 2 and GA Aspire affiliations, but is a fraction of Richmond United’s scale.
The merger was described as “the most significant soccer expansion in Virginia history.”
Tournament Operations
Richmond United owns and operates the Jefferson Cup, one of the top 3 youth soccer tournaments in the United States:
- 1,982 teams (2026 edition — largest in 45-year history)
- Teams from 36 states + Canada and Jamaica
- Four weekends in March
- $50 million estimated economic impact on central Virginia
- Premier college recruiting showcase — hundreds of college coaches attend
Also operates the Capital Fall Classic (November).
The tournament portfolio is a significant standalone asset with substantial revenue and regional economic influence.
Industry Context
Richmond United’s post-merger profile places it among the largest youth soccer clubs in the country by player count and revenue. The combined entity holds ECNL National affiliation and owns the Jefferson Cup — one of the top three youth soccer tournaments nationally, with $50M estimated economic impact. Market dominance in Richmond is high post-merger, with FC Richmond ($1.1M revenue) representing a distant secondary option.
The West Creek facility loss (38 acres, 10 fields) heading into 2026 is the most significant near-term operational challenge. The Chesterfield County lease at Mary B. Stratton Park partially offsets the loss, but full replacement field capacity has not yet been secured. The post-merger integration period (2025-2026) represents a complex leadership and governance moment as two legacy organizations unify under a new brand.
Open Questions
- What is the post-merger legal entity structure? Single nonprofit or holding entity over two?
- What is the Jefferson Cup’s standalone P&L? Tournament revenue, margins, STP economics?
- How is Richmond United handling the West Creek facility loss? Are they pursuing a new permanent complex?
- What is Jay Howell’s appetite for outside investment or acquisition?
- How has the merger affected coaching staff retention and player retention?
- What is the combined team count by competitive level?