JJRP Management Inc.

Overview

JJRP Management Inc. is a Nevada domestic for-profit corporation incorporated November 5, 2015 (NV Entity E0522812015-9), started operations April 2016. Business address: 4630 W Post Rd, STE 100, Las Vegas, NV 89118. The name “JJRP” likely represents family initials: Jim, Justin, Ryan, Patty (Rasmussen).

JJRP is the for-profit engine of the LVSA ecosystem, operating three revenue streams alongside the nonprofit club:

Tournament operations — Vegas Cup and Vegas Cup Spring Classic (US Club Soccer sanctioned)
Travel/hotel booking — JJRP Sports Travel (events.jjrptravel.com), mandatory stay-to-play provider for all Vegas Cup events
Merchandise/apparel — JJRP Sports / Sports In Style (jjrpsports.com), Adidas-branded captive retail for LVSA and Vegas Cup

Additional entities in the Nevada business register: JJRP Investments (NV LP) and JJRP LLC — not fully verified.

JJRP is NOT a soccer club. It is the tournament operator, travel agency, and merchandise operation that generates the majority of the combined ~$9-10M LVSA/JJRP revenue.

Financials

**Estimated JJRP revenue: ~ $6 - 7 M * * (ME D I U M co n f i d e n ce, d er i v e df ro min t er na l d i l i g e n ceco mbin e d es t ima t eo f$ 9-10M minus LVSA nonprofit 990 revenue of $2.6M).

Revenue breakdown (estimated):

Tournament entry fees (Vegas Cup MLK + Spring Classic, ~500-600 teams at $845 -$ 1,095/team): ~ $400 K -$ 600K (MEDIUM)
Hotel rebates/commissions (~ $10 - 15/ roo m / ni g h t, 300 + t e am s x 8 roo m s x 3 ni g h t s p ere v e n t x 2 e v e n t s) :$ 144K-$216K/year (MEDIUM)
Merchandise/apparel (captive LVSA + Vegas Cup market): unknown
Other travel commissions: unknown

These estimates account for only a fraction of the $6-7M gap — suggesting either higher tournament volume than publicly visible, higher hotel commission rates, or significant revenue from other sources not captured in public data.

Combined LVSA + JJRP EBITDA: ~$1.3-1.5M (MEDIUM, per internal diligence).

JJRP Sports (merchandise): Operates as “Sports In Style” via Wix e-commerce. Uses heat pressing on pre-manufactured blanks (Adidas, Champion). Primarily a reseller/decorator, not a full-service print shop. BBB rating: B- (failure to respond to one complaint). Revenue unknown but estimated small — heavily captive to LVSA and Vegas Cup with no identified external clients.

Tournament Operations

See Vegas Cup and Vegas Cup Spring Classic for detailed profiles.

JJRP also operates travel for events beyond Las Vegas — the booking portal lists AZ Boys Showcase 2026, AZ Girls Showcase/Ostrich Festival 2026, and Holiday Classic 2025.

Stay-to-Play Model

The STP policy is the most controversial and financially significant aspect of JJRP’s operations.

Mechanics: All non-local teams must book hotels through JJRP Sports Travel. Minimum 30 room-nights per team. No exceptions. Non-compliant teams face removal with no refund. No public opt-out fee (unlike Nevada Junior Cup’s $900 opt-out). Local exemption: ~75-mile radius.

Economics: Standard hotel rebates range $5 -$ 20/room/night industry-wide. Varsity Brands extracted $4 M / ye a r f ro m re ba t es a tt h e hi g h e n d . F or V e g a s C u p^{'} s 300 - 400 t e am s p ere v e n t, m o d e l e d re ba t ere v e n u e i s$ 72K- $108 K p ere v e n t a t$ 10-$15/room/night (MEDIUM confidence).

Conflict of interest: Jim Rasmussen simultaneously serves as LVSA Club President, Vegas Cup Tournament Director, and President of JJRP Management (the entity profiting from STP bookings). Patty Rasmussen holds officer roles in both entities. This structure is identified by reviewers and is structurally identical to the Dallas Stars/Stay2Play LLC arrangement that triggered the Texas AG probe.

Online reputation — deeply negative:

Platform	Reviews	Rating	Trend
Yelp	13	2.0/5.0	Worsening
Google (Birdeye)	7	1.0/5.0	Consistently negative
Yahoo Local	14	2.0/5.0	Worsening
BBB	A+ (algorithmic, not accredited)	N/A	Misleading — reflects complaint response, not satisfaction

Weighted average: ~1.3/5. Most recent reviews (January 2026) uniformly 1-star. Top complaint themes: price gouging (~85%), perceived scam (~75%), lack of flexibility (~60%), rigid cancellation (~50%), conflict of interest (~30%).

Regulatory headwinds:

Varsity Brands $82.5M antitrust settlement (Dec 2024) — STP used as monopolistic scheme
Texas AG antitrust investigation (Nov 2025) — targeting Dallas Stars/Stay2Play LLC (structurally identical to JJRP)
Congressional hearing “Benched: The Crisis in American Youth Sports” (Dec 2025) — STP as focus area
STP prevalence declining from 60% to 40% of tournament destinations (2021-2023)
Disney dropped STP entirely — significant market signal
Martinez v. US Junior Nationals federal lawsuit targeting STP as illegal tying arrangement under Sherman Act

Nevada does not require a travel agency license or seller-of-travel registration.

Leadership

Jim Rasmussen — President
Patty Rasmussen — Secretary, Treasurer, Director

Uses a Gmail address (info.jjrptravel@gmail.com) — notably informal for a travel agency.

Competitive Position

Comparable companies: Anthony Travel/On Location (Endeavor, ~ $117 M re v e n u e), T e am S na p ($ 57.7M), various smaller specialists. JJRP is a micro-enterprise by comparison — estimated revenue $500 K -$ 2M based on event count, staff size, and platform sophistication (MEDIUM confidence for the lower-bound estimate; the $6-7M internal diligence gap suggests much higher actual revenue).

Merchandise competitive threat: BSN Sports ( $2 B + re v e n u e, KK R / Va rs i t y B r an d s,$ 4.75B valuation) launched “Club Direct” division in November 2025, targeting the club/select team market. Potential threat even to captive operators like JJRP Sports.

SYNRGY Relevance

JJRP is inseparable from the LVSA acquisition thesis. The for-profit JJRP entities generate the majority of the combined $9 - 10 M re v e n u e an d t h e b u l k o f t h e$ 1.3-1.5M EBITDA. Key diligence question: can JJRP’s STP-dependent revenue model survive the current legal and regulatory trajectory, or must the pro forma assume transition to a non-STP or opt-out model?

The tournament and travel businesses could potentially serve an MLS franchise’s hospitality needs if Las Vegas gets an MLS team (2028-2030 timeframe), creating partnership upside.

Open Questions

What is the actual revenue split across JJRP’s three business lines (tournaments, travel, merchandise)?
Are LVSA-to-JJRP related-party transactions properly disclosed on Form 990 Schedule L?
What is the contractual relationship between LVSA (nonprofit) and JJRP Management (for-profit)?
How much of the $6-7M revenue gap between LVSA 990 and internal combined estimate is STP-dependent?
What would a transition to opt-out or non-STP model do to EBITDA?
No litigation found via web search, but direct court database checks needed (Clark County, PACER, NV Supreme Court)

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