jjrp

JJRP Management Inc.

EIN: # for-profit · Tax status: for-profit

Overview

JJRP Management Inc. is a Nevada domestic for-profit corporation incorporated November 5, 2015 (NV Entity E0522812015-9), started operations April 2016. Business address: 4630 W Post Rd, STE 100, Las Vegas, NV 89118. The name “JJRP” likely represents family initials: Jim, Justin, Ryan, Patty (Rasmussen).

JJRP is the for-profit engine of the LVSA ecosystem, operating three revenue streams alongside the nonprofit club:

1. Tournament operations — Vegas Cup and Vegas Cup Spring Classic (US Club Soccer sanctioned)
2. Travel/hotel booking — JJRP Sports Travel (events.jjrptravel.com), mandatory stay-to-play provider for all Vegas Cup events
3. Merchandise/apparel — JJRP Sports / Sports In Style (jjrpsports.com), Adidas-branded captive retail for LVSA and Vegas Cup

Additional entities in the Nevada business register: JJRP Investments (NV LP) and JJRP LLC — not fully verified.

JJRP is NOT a soccer club. It is the tournament operator, travel agency, and merchandise operation that generates the majority of the combined ~$9-10M LVSA/JJRP revenue.

Financials

Estimated JJRP revenue: ~$6-7M (MEDIUM confidence, derived from internal diligence combined estimate of $9-10M minus LVSA nonprofit 990 revenue of $2.6M).

Revenue breakdown (estimated):

• Tournament entry fees (Vegas Cup MLK + Spring Classic, ~500-600 teams at $845-$1,095/team): ~$400K-$600K (MEDIUM)
• Hotel rebates/commissions (~$10-15/room/night, 300+ teams x 8 rooms x 3 nights per event x 2 events): ~$144K-$216K/year (MEDIUM)
• Merchandise/apparel (captive LVSA + Vegas Cup market): unknown
• Other travel commissions: unknown

These estimates account for only a fraction of the $6-7M gap — suggesting either higher tournament volume than publicly visible, higher hotel commission rates, or significant revenue from other sources not captured in public data.

Combined LVSA + JJRP EBITDA: ~$1.3-1.5M (MEDIUM, per internal diligence).

JJRP Sports (merchandise): Operates as “Sports In Style” via Wix e-commerce. Uses heat pressing on pre-manufactured blanks (Adidas, Champion). Primarily a reseller/decorator, not a full-service print shop. BBB rating: B- (failure to respond to one complaint). Revenue unknown but estimated small — heavily captive to LVSA and Vegas Cup with no identified external clients.

League Affiliations

JJRP Management Inc. is not a youth soccer club and does not hold league memberships. Its operational role is as a tournament operator, mandatory travel/housing booking agency, and merchandise retailer. See LVSA for the associated nonprofit club’s league affiliations.

Tournament sanctions:

• US Club Soccer — Vegas Cup events are US Club-sanctioned

Tournament Operations

See Vegas Cup and Vegas Cup Spring Classic for detailed profiles.

JJRP also operates travel for events beyond Las Vegas — the booking portal lists AZ Boys Showcase 2026, AZ Girls Showcase/Ostrich Festival 2026, and Holiday Classic 2025.

Stay-to-Play Model

The STP policy is a financially significant component of JJRP’s operations.

Mechanics: Non-local teams (outside a ~75-mile radius) book hotels through JJRP Sports Travel. Minimum 30 room-nights per team. No public opt-out fee at this time (peer Nevada Junior Cup offers a $900 opt-out).

Economics: Standard hotel rebates run $5–$20/room/night industry-wide. For Vegas Cup’s ~300-400 teams per event, modeled rebate revenue is roughly $72K-$108K per event at $10-$15/room/night (MEDIUM confidence).

Integrated leadership: Jim Rasmussen serves as LVSA Club President, Vegas Cup Tournament Director, and President of JJRP Management. Patty Rasmussen holds officer roles in both entities. Single-operator integration across club, tournament, and travel is common in family-run tournament businesses.

Consumer reviews: JJRP Travel has attracted mixed-to-negative reviews on third-party consumer platforms (Yelp, Google), with common feedback around pricing flexibility and booking policy. BBB carries an A+ algorithmic rating. Most destination-tournament STP operators see similar consumer review dynamics from traveling families.

Industry context: Stay-to-play arrangements have been a recurring industry topic. The Varsity Brands $82.5M antitrust settlement (December 2024) is the most prominent recent example of legal attention. The share of tournaments using STP has been trending down somewhat over the past few years, and many operators have introduced opt-out fees or local exemptions. Most tournaments that operate STP continue to do so.

Nevada does not require a travel agency license or seller-of-travel registration.

Leadership

• Jim Rasmussen — President
• Patty Rasmussen — Secretary, Treasurer, Director

Uses a Gmail address (info.jjrptravel@gmail.com) — notably informal for a travel agency.

Competitive Position

Comparable companies: Anthony Travel/On Location (Endeavor, ~$117M revenue), TeamSnap ($57.7M), various smaller specialists. JJRP is a micro-enterprise by comparison — estimated revenue $500K-$2M based on event count, staff size, and platform sophistication (MEDIUM confidence for the lower-bound estimate; the $6-7M internal diligence gap suggests much higher actual revenue).

Merchandise competitive threat: BSN Sports ($2B+ revenue, KKR/Varsity Brands, $4.75B valuation) launched “Club Direct” division in November 2025, targeting the club/select team market. Potential threat even to captive operators like JJRP Sports.

Industry Context

JJRP Management Inc. is the for-profit operational entity intertwined with the Las Vegas Soccer Association (LVSA) nonprofit ecosystem. The combined LVSA + JJRP structure is a well-documented model in youth sports: a nonprofit club (LVSA) hosts tournaments and provides the regulatory legitimacy, while a related for-profit entity (JJRP) captures the travel booking and merchandise revenue streams that flow from those tournaments. This structure allows the nonprofit to maintain 501(c)(3) status for registration and charitable purposes while generating commercially significant revenue for the related for-profit.

The tournament and travel platform that JJRP operates — anchored by Vegas Cup and the Vegas Cup Spring Classic — is meaningful within the broader Las Vegas youth soccer tournament market. Las Vegas has become one of the top five tournament-destination cities in the United States, benefiting from hotel infrastructure, sports venues, mild winter weather, and no state income tax. The Las Vegas Mayor’s Cup (1,500+ teams annually), the Vegas Cup, and the Nevada Junior Cup collectively position Las Vegas as a year-round tournament destination. JJRP operates in the mid-tier of this market, with combined event volumes estimated at 500–600 teams per season across both Vegas Cup events.

The stay-to-play (STP) component of JJRP’s revenue mix is one example of a model used across many destination youth-sports tournaments. STP has been a recurring industry topic, with the December 2024 Varsity Brands $82.5M antitrust settlement standing as the most-cited recent example of legal attention. The industry has been gradually evolving toward more flexible STP terms — opt-out fees, broader local exemptions — and many operators continue STP in modified form.

The for-profit structure of JJRP means it does not file publicly as a nonprofit (unlike LVSA, which files a 990). Its revenue and profit figures are estimates derived from tournament team counts, standard hotel rebate modeling, and comparison to the LVSA 990 combined-revenue gap.

Open Questions

• What is the actual revenue split across JJRP’s three business lines (tournaments, travel, merchandise)?
• Are LVSA-to-JJRP related-party transactions properly disclosed on Form 990 Schedule L?
• What is the contractual relationship between LVSA (nonprofit) and JJRP Management (for-profit)?
• How much of the $6-7M revenue gap between LVSA 990 and internal combined estimate is STP-dependent?
• What would a transition to opt-out or non-STP model do to EBITDA?
• No litigation found via web search, but direct court database checks needed (Clark County, PACER, NV Supreme Court)