Jim Rasmussen
Role
Club President of LVSA (Las Vegas Soccer Association) and President of JJRP Management Inc. Full name: James S. Rasmussen Jr. Also serves as operational director for the Vegas Cup tournament — the largest youth soccer tournament in the Las Vegas market. Contact email for Vegas Cup administrative matters: jim.vegascup@gmail.com (HIGH — public tournament registration materials).
Background
Jim Rasmussen grew up in Winfield, Illinois and attended Wheaton North High School. He played defensive midfielder for Bradley University (Peoria, IL) from 1993 to 1996 during the program’s Missouri Valley Conference competitive era.
Athletic honors at Bradley:
- First Team All-Missouri Valley Conference (1996)
- All-Missouri Valley Conference Honorable Mention (1994)
- Bradley Soccer Most Valuable Player (1996)
- Bradley Soccer Offensive MVP (1994)
- MVC Offensive Player of the Week (October 28, 1996)
- Inducted into the Bradley Athletics Hall of Fame (January 16, 2010)
After his playing career, Rasmussen moved to Las Vegas and built a career in youth soccer administration. He founded and has led the Las Vegas Soccer Association (LVSA) since approximately 2008, developing it into one of the largest youth club soccer organizations in Nevada. LVSA holds affiliations with MLS Next (through its Director of MLS Next, Sammy Seliminski), Girls Academy, and operates as one of the premier club platforms in the Las Vegas market.
Entity Network
Rasmussen controls a network of interrelated entities:
| Entity | Type | Role | Est. Year |
|---|---|---|---|
| Las Vegas Soccer Association (LVSA) | 501(c)(3) nonprofit (EIN 26-2733601) | Club President | 2008 |
| JJRP Management Inc. | NV for-profit corporation | President | 2015 |
| JJRP Sports / Sports In Style | DBA of JJRP | Merchandise | ~2016 |
| JJRP Sports Travel | DBA of JJRP | Travel/hotel | ~2016 |
| Vegas Cup | Tournament brand | Director | Unknown (claims “20 years experience”) |
Additional entities listed in NV business register: JJRP Investments (NV LP), JJRP LLC — not fully verified via public records.
The entity name “JJRP” is understood to represent family initials: Jim, Justin, Ryan, Patty (Rasmussen family members). This structure — a nonprofit club with related for-profit entities in travel and merchandise — is a pattern observed in several US youth soccer markets.
LVSA Staff Context
As of the most recent public website update, the LVSA organizational chart includes Jim Rasmussen as Club President and Patty Rasmussen as Club Vice President. The operational staff includes:
- George McKenna — Director of Soccer Operations
- Ali Moghadam — Director of Communications/Registrar/Administrator
- Brent Erwin — Technical Director (based at RSL-AZ; a partnership-level role)
- Sammy Seliminski — Director of MLS Next
- Doug Borgel — Director of Girls Academy & Tournaments
This structure suggests that Jim Rasmussen’s role is primarily governance and strategic oversight, with operational staff managing day-to-day programming.
Public Profile
Rasmussen maintains a deliberately low public profile. No LinkedIn profile, personal social media accounts, podcast appearances, or press articles have been identified in which he is quoted or profiled directly. Media references are limited to Las Vegas Review-Journal coverage of his son Justin’s MLS career and RSL-AZ’s public partnership announcement. The email jim.vegascup@gmail.com appears in public tournament registration materials for Vegas Cup withdrawal requests.
Connections
- LVSA — Club President
- JJRP Management Inc. — President
- Vegas Cup — Tournament Director (operational)
- Henderson LVSA — connected via LVSA umbrella
- Patty Rasmussen — wife; Club Vice President of LVSA; Secretary/Treasurer/Director of JJRP
- Justin Rasmussen — son; former Portland Timbers MLS draft pick (27th overall); played youth soccer for Las Vegas Sports Academy (LVSA’s predecessor branding)
- Brent Erwin — Technical Director via RSL-AZ partnership; has publicly praised the Rasmussens’ care for families
Industry Context
Jim Rasmussen built one of the largest independent youth soccer club operations in Nevada over a two-decade period. The LVSA/JJRP structure — where the nonprofit club and for-profit travel/merchandise entities are controlled by the same family — is a common arrangement in youth sports club administration but has drawn online criticism as structurally similar to arrangements that have attracted regulatory scrutiny elsewhere (e.g., Dallas Stars youth club and related STP LLC). No litigation, liens, judgments, or regulatory actions against Rasmussen or JJRP have been identified via public web search; a comprehensive check would require direct queries of Clark County District Court, PACER, and Nevada Supreme Court databases.
The technical partnership with RSL-AZ (Brent Erwin as Technical Director) reflects a common model in which a professional MLS-adjacent club lends coaching and development infrastructure to a community nonprofit club in exchange for player pathway access and market presence.
Note on name discrepancy: Earlier research materials referenced a “Jim McIntosh” in connection with LVSA. All public records — Bradley University athletics, LVSA website, Nevada SOS filings, and RSL-AZ partnership announcement — consistently identify the LVSA President as James S. Rasmussen Jr. The McIntosh reference appears to be an error in earlier compiled materials.