Brand Velocity Group

Overview

Private equity firm focused on consumer brands with broader sports and lifestyle adjacencies. [unverified — full firm overview, founding year, HQ, current portfolio.]

Sector Focus

Consumer-brand PE with sports / lifestyle / wellness adjacencies. Spoke on Panel 4 (Sports Ecosystem), signaling sports-sector relevance. [unverified — specific portfolio companies tied to sports.]

AUM / Fund Size

[unverified]

Relevance to SYNRGY

Ambient intel — consumer-brand PE perspective on the sports ecosystem. Useful as a reference point for brand-side value creation and how sports IP/programming intersects with consumer demand.

Key People

• drew-sheinman — Founding Partner (spoke on Panel 4: Sports Ecosystem)

Source

McGuireWoods Sports Investing Symposium, May 12, 2026.