Heartland Soccer Association

Overview

Heartland Soccer Association is the largest youth soccer league and tournament host in the United States. Founded in 1977 as the Johnson County Soccer League (600 players), now serving 30,000+ league players and 44,000+ tournament players annually.

Based in Overland Park, Kansas, operating primarily at the scheels-overland-park-soccer-complex.

Structure

• 1,350+ league teams per season
• 30,000 league youth players
• 2,700 tournament teams annually
• 44,000 tournament players annually

Economics

Tournament weekends generate estimated $9.6M+ in regional economic impact per major event (e.g., Heartland Invitational). The organization’s direct revenue is not documented but is significant given its scale.

Investment Thesis

Heartland Soccer is a league/tournament operator, not a club to acquire. However, any SYNRGY club in the KC metro would participate in Heartland leagues and tournaments. Understanding this ecosystem is critical for KC market entry.