James S. Rasmussen Jr.
Role
President, JJRP Sports Travel; Director, Vegas Cup. Las Vegas, Nevada.
Background
Founder and operator of JJRP Sports Travel and Vegas Cup — both entities based in Las Vegas, NV. Has 20+ years of experience in tournament production. The JJRP initials are believed to reference Jim and Patty Rasmussen, suggesting a husband-wife founding team, though this is not formally confirmed.
Connections
- JJRP Sports Travel — President and founder
- Vegas Cup — Director (same-person dual role is the core vertical integration model)
Context
Key example of owner-operator vertical integration in youth soccer: the same individual runs both the tournament (Vegas Cup) and the mandatory hotel booking service for that tournament (JJRP Sports Travel), capturing economics on both sides of the transaction.