LV Heat Surf / Southern Nevada Soccer Association
Overview
Southern Nevada Soccer Association (SNSA), 501(c)(3), EIN 88-0400124. DBAs: Heat FC, LV Heat Surf, Henderson United Youth Soccer (HUYS). Founded 1998 as Henderson United Youth Soccer. Websites: snsasoccer.com, lasvegasheatsurf.com.
The 2024 Heat FC-Surf merger was the most significant consolidation event in the Las Vegas market in recent years. By combining Heat FC’s established ECNL license with Surf’s national brand and coaching talent, the merged entity created a dominant ECNL pathway with no local competition.
Part of the Surf Nation network (55+ affiliates, 200K+ participants nationally, Manchester City/Club America partnerships).
Financials
FY Dec 2024 (990 filing):
- Revenue: $2,823,394 — highest 990 revenue in the market (HIGH)
- Expenses: $2,740,166 (HIGH)
- Net income: $83,228 (HIGH)
- Net assets: $1,132,876 (HIGH)
- Liabilities: $0 (HIGH)
- Employees: 19 (HIGH)
5-year revenue trend: 1.35M → 1.87M → $2.82M (+51% YoY in 2024 reflecting merger). Revenue CAGR ~20%.
Zero liabilities and $1.13M in net assets reflect a well-run organization. Strongest balance sheet in the market alongside DLVSC.
Esad Morina (COO) receives 125,000.
Teams & Players
80+ competitive teams + 6,500 total members annually (including large recreational programs). Largest total membership in the market.
League Affiliations
- ECNL (Boys and Girls) — sole ECNL club in Southern Nevada
- ECNL-RL (Regional League)
- USYS E64
- Surf Nation
The ECNL operates on a de facto one-club-per-market invitation model. This license is an extraordinarily valuable and defensible moat — irreplaceable.
Facilities
- Heritage Park (Henderson) — primary home base
- Kellogg-Zaher Sports Complex
- Anthem Hills Park
- Acacia/Olympia Parks
All public/permitted.
Leadership
- Key Reid — President ($125,000 comp)
- Esad Morina — COO ($202,917 comp — highest in market)
- Boris Gujic — DOC (Las Vegas Surf side)
- Brian Enge — Surf Sports COO, now on SNSA board
College Placement
Not detailed in available research.
Competitive Position
Strengths:
- Sole ECNL license in Southern Nevada — irreplaceable moat
- Surf Nation backing (55+ affiliates, 200K+ participants, Manchester City/Club America partnerships)
- Largest total membership (6,500+ including rec)
- Strongest financials — zero liabilities, $1.13M net assets, 51% YoY revenue growth
- 80+ competitive teams — largest competitive roster in market
Weaknesses:
- Weakest social media presence in market (875 Instagram followers)
- No MLS Next affiliation
- Recently merged — integration risk
SYNRGY Relevance
Competitor (strategic respect). Not acquirable in near term. Just consolidated in 2024, ECNL exclusivity is an irreplaceable moat, backed by Surf Nation, and strong financials provide no pressure to sell. The ECNL license is the single most defensible asset in the Las Vegas market.
Open Questions
- How is the Heat FC-Surf merger integration progressing?
- What are the terms of the Surf Nation affiliation?
- Why is social media presence so weak relative to the club’s size?
- What is the breakdown between competitive and recreational revenue?