lvsa

Las Vegas Soccer Association (LVSA)

Overview

Las Vegas Soccer Association (DBA: Las Vegas Sports Academy, also known as FC Las Vegas) is a 501(c)(3) nonprofit formed in 2008, EIN 26-2733601. Headquartered at 7660 W Cheyenne Ave, Suite 101, Las Vegas, NV 89129. Website: lv-sa.net (Wix-built).

LVSA operates as the club arm of a vertically integrated ecosystem controlled by Jim Rasmussen. The for-profit entities — tournament operations, travel/hotel booking, and merchandise — run through JJRP Management Inc., a separate for-profit Nevada corporation also controlled by Rasmussen. This dual-entity structure is the core of LVSA’s differentiated economics.

A name discrepancy exists in prior research: references to owner “Jim McIntosh” should be reconciled — all public records identify James S. Rasmussen Jr. as President of both LVSA and JJRP. “McIntosh” may be Patty’s surname or an intermediary reference.

Financials

Nonprofit (LVSA) only — FY Dec 2023 (990 filing):

• Revenue: $2,634,956 (HIGH)
• Expenses: $2,587,875 (HIGH)
• Net income: $47,081 (1.8% margin) (HIGH)
• Total assets: $1,713,889 (HIGH)
• Employees: 61 (HIGH)

Combined LVSA + JJRP entities (estimated):

• Revenue: ~$9-10M (MEDIUM)
• EBITDA: ~$1.3-1.5M (MEDIUM)
• The ~$6-7M delta flows through JJRP for-profit entities: tournament revenue (Vegas Cup), hotel/travel commissions (JJRP Travel mandatory stay-to-play), and merchandise/apparel (JJRP Sports / Sports In Style, Adidas direct)

The nonprofit 990 captures only club registration/program fees. The JJRP for-profit layer is the “secret sauce” that makes LVSA’s economics 3-4x larger than competitors whose 990s capture their full revenue.

FY2024 data not yet available on ProPublica or CauseIQ as of March 2026 (LOW).

Teams & Players

~74 competitive teams total (51 boys, 23 girls), ages U5-U18 birth years (2025-26 season). Not including Henderson LVSA teams.

Program tiers:

• Elite: ~13 MLS Next-designated boys’ teams (birth years 2008-2014, including MLS Next 2 squads) + ~7 Girls Academy teams (birth years 2008-2014)
• Competitive: Organized by color tiers (Red/White/Black/Grey/Silver/Onyx/Copper)
• Junior Academy: Birth year 2019 and younger
• Lil’ Ballers: Introductory program

Birth year 2016 is the largest cohort with 11 combined teams. Multiple “MLS Next 2” squads indicate sufficient depth for secondary elite rosters.

Additional league affiliations: Silver State Girls Soccer League, Nevada South Youth Soccer League, SoCal NPL, Far West Regional Soccer League.

League Affiliations

• MLS Next (Homegrown Division)
• Girls Academy (full member)

LVSA does not hold ECNL — that belongs exclusively to SNSA in Southern Nevada.

Facilities

All facilities are public/permitted — no private facility:

• Kellogg-Zaher Sports Complex (Summerlin)
• Bettye Wilson Soccer Complex
• Heritage Park (Henderson)
• James Regional Sports Park
• Centennial Hills Park
• Ed Fountain Park

Henderson-LVSA expansion underway via Real Henderson FC.

Leadership

• Jim Rasmussen — President (also President of JJRP Management)
• Patty Rasmussen — Vice President (also Secretary/Treasurer/Director of JJRP Management)
• George McKenna — Director of Soccer Operations
• Brent Erwin — Technical Director (uses RSL email berwin@rsl.com)
• Sammy Seliminski — Director of MLS Next
• Doug Borgel — Director of Girls Academy & Tournaments

College Placement

SportsRecruits profiles active. Visible placements skew toward smaller NCAA programs (DIII, NAIA, NJCAA) rather than top DI programs. No published aggregate D1 stats.

Most notable alumni: Justin Rasmussen (Jim’s son), drafted 27th overall by Portland Timbers in the 2022 MLS SuperDraft after playing at Grand Canyon University.

Competitive Position

LVSA is the largest revenue-generating club in Las Vegas when JJRP entities are included (~$9-10M combined vs. $2-3M for each competitor). However:

Strengths:

• Vertically integrated model (club + tournaments + travel + apparel) generates 3-4x competitor revenue
• Vegas Cup franchise — waitlisted, 3rd-largest global youth tournament on a single weekend (per LVSA claims)
• MLS Next Homegrown + Girls Academy affiliations
• RSL technical partnership
• Adidas exclusive direct-retailer (last remaining in US youth soccer)

Weaknesses:

• No ECNL license (held by LV Heat Surf)
• Trails Albion SC LV in platform breadth (Albion holds MLS Next + GA + EA + DPL)
• Social media underdeveloped for a club of its size (4,543 Instagram, 2,382 Facebook likes, no TikTok or YouTube)
• Stay-to-play model is a recurring point of industry attention (Varsity $82.5M settlement set a recent benchmark) and is evolving across tournament operators nationally
• JJRP Travel has attracted some negative consumer reviews on third-party platforms
• Nonprofit 990 shows razor-thin 1.8% margin
• No board of directors publicly listed — unusual for a $2.6M nonprofit
• No private facility

Brand affiliation: RSL technical partnership (Brent Erwin). Adidas exclusive direct-retailer.

Industry Context

LVSA’s defining structural characteristic is the dual-entity model: a nonprofit club (LVSA) generating $2.6M in registered 990 revenue, paired with the for-profit JJRP Management Inc. generating an estimated $6-7M in tournament, travel, and apparel revenue — totaling approximately $9-10M combined. This architecture makes LVSA the largest revenue-generating youth soccer ecosystem in Las Vegas by a factor of 3-4x over any single competitor’s publicly reported figures.

The integrated model concentrates operational control on a single family: Jim Rasmussen serves as president of both the LVSA nonprofit and the JJRP for-profit. The stay-to-play component (mandatory hotel booking through JJRP Travel) is one of many STP arrangements operating across youth sports tournaments today. The Varsity Brands $82.5M antitrust settlement (December 2024) is the most-cited recent example of legal attention to mandatory STP, and the broader model is evolving as operators add opt-out fees, local-radius exemptions, and other flexibilities in response to family feedback. Most tournaments that use STP continue to do so, often with modified terms.

Open Questions

• Reconcile “Jim McIntosh” vs. “James S. Rasmussen Jr.” name discrepancy in prior research notes
• FY2024 financials not yet available — critical for trend analysis
• What are the exact terms of the RSL technical partnership?
• What related-party transactions are disclosed on LVSA’s 990 Schedule L?
• Litigation check needed via Clark County District Court, PACER, Nevada Supreme Court (web search limitations)
• What is the Henderson-LVSA expansion trajectory and financial contribution?