Las Vegas Soccer Association (LVSA)
Overview
Las Vegas Soccer Association (DBA: Las Vegas Sports Academy, also known as FC Las Vegas) is a 501(c)(3) nonprofit formed in 2008, EIN 26-2733601. Headquartered at 7660 W Cheyenne Ave, Suite 101, Las Vegas, NV 89129. Website: lv-sa.net (Wix-built).
LVSA operates as the club arm of a vertically integrated ecosystem controlled by Jim Rasmussen. The for-profit entities — tournament operations, travel/hotel booking, and merchandise — run through JJRP Management Inc., a separate for-profit Nevada corporation also controlled by Rasmussen. This dual-entity structure is the core of LVSA’s differentiated economics.
A name discrepancy exists in internal diligence: references to owner “Jim McIntosh” should be reconciled — all public records identify James S. Rasmussen Jr. as President of both LVSA and JJRP. “McIntosh” may be Patty’s surname or an intermediary reference.
Financials
Nonprofit (LVSA) only — FY Dec 2023 (990 filing):
- Revenue: $2,634,956 (HIGH)
- Expenses: $2,587,875 (HIGH)
- Net income: $47,081 (1.8% margin) (HIGH)
- Total assets: $1,713,889 (HIGH)
- Employees: 61 (HIGH)
Combined LVSA + JJRP entities (internal diligence estimate):
- Revenue: ~$9-10M (MEDIUM)
- EBITDA: ~$1.3-1.5M (MEDIUM)
- The ~$6-7M delta flows through JJRP for-profit entities: tournament revenue (Vegas Cup), hotel/travel commissions (JJRP Travel mandatory stay-to-play), and merchandise/apparel (JJRP Sports / Sports In Style, Adidas direct)
The nonprofit 990 captures only club registration/program fees. The JJRP for-profit layer is the “secret sauce” that makes LVSA’s economics 3-4x larger than competitors whose 990s capture their full revenue.
FY2024 data not yet available on ProPublica or CauseIQ as of March 2026 (LOW).
Teams & Players
~74 competitive teams total (51 boys, 23 girls), ages U5-U18 birth years (2025-26 season). Not including Henderson LVSA teams.
Program tiers:
- Elite: ~13 MLS Next-designated boys’ teams (birth years 2008-2014, including MLS Next 2 squads) + ~7 Girls Academy teams (birth years 2008-2014)
- Competitive: Organized by color tiers (Red/White/Black/Grey/Silver/Onyx/Copper)
- Junior Academy: Birth year 2019 and younger
- Lil’ Ballers: Introductory program
Birth year 2016 is the largest cohort with 11 combined teams. Multiple “MLS Next 2” squads indicate sufficient depth for secondary elite rosters.
Additional league affiliations: Silver State Girls Soccer League, Nevada South Youth Soccer League, SoCal NPL, Far West Regional Soccer League.
League Affiliations
- MLS Next (Homegrown Division)
- Girls Academy (full member)
LVSA does not hold ECNL — that belongs exclusively to SNSA in Southern Nevada.
Facilities
All facilities are public/permitted — no private facility:
- Kellogg-Zaher Sports Complex (Summerlin)
- Bettye Wilson Soccer Complex
- Heritage Park (Henderson)
- James Regional Sports Park
- Centennial Hills Park
- Ed Fountain Park
Henderson-LVSA expansion underway via Real Henderson FC.
Leadership
- Jim Rasmussen — President (also President of JJRP Management)
- Patty Rasmussen — Vice President (also Secretary/Treasurer/Director of JJRP Management)
- George McKenna — Director of Soccer Operations
- Brent Erwin — Technical Director (uses RSL email berwin@rsl.com)
- Sammy Seliminski — Director of MLS Next
- Doug Borgel — Director of Girls Academy & Tournaments
College Placement
SportsRecruits profiles active. Visible placements skew toward smaller NCAA programs (DIII, NAIA, NJCAA) rather than top DI programs. No published aggregate D1 stats.
Most notable alumni: Justin Rasmussen (Jim’s son), drafted 27th overall by Portland Timbers in the 2022 MLS SuperDraft after playing at Grand Canyon University.
Competitive Position
LVSA is the largest revenue-generating club in Las Vegas when JJRP entities are included (~2-3M for each competitor). However:
Strengths:
- Vertically integrated model (club + tournaments + travel + apparel) generates 3-4x competitor revenue
- Vegas Cup franchise — waitlisted, 3rd-largest global youth tournament on a single weekend (per LVSA claims)
- MLS Next Homegrown + Girls Academy affiliations
- RSL technical partnership
- Adidas exclusive direct-retailer (last remaining in US youth soccer)
Weaknesses:
- No ECNL license (held by LV Heat Surf)
- Trails Albion SC LV in platform breadth (Albion holds MLS Next + GA + EA + DPL)
- Social media underdeveloped for a club of its size (4,543 Instagram, 2,382 Facebook likes, no TikTok or YouTube)
- Stay-to-play model faces accelerating legal/regulatory headwinds (Varsity $82.5M settlement, Texas AG probe)
- JJRP online reputation deeply negative (1.3/5 weighted average across review platforms)
- Nonprofit 990 shows razor-thin 1.8% margin
- No board of directors publicly listed — unusual for a $2.6M nonprofit
- No private facility
Brand affiliation: RSL technical partnership (Brent Erwin). Adidas exclusive direct-retailer.
SYNRGY Relevance
Active acquisition target / platform anchor. LVSA is the centerpiece of SYNRGY’s Las Vegas market entry thesis. The dual-entity model (nonprofit club + for-profit JJRP) is the primary value driver, generating ~3M.
Key diligence concerns:
- STP regulatory risk — can JJRP travel revenue survive the current legal trajectory?
- Nonprofit/for-profit interlock — structurally similar to Dallas Stars/Stay2Play LLC arrangement that triggered USA TODAY investigation and Texas AG probe
- Does LVSA brand have standalone value, or is it primarily a feeder for the JJRP revenue ecosystem?
- Founder dependency on Jim Rasmussen
Open Questions
- Reconcile “Jim McIntosh” vs. “James S. Rasmussen Jr.” name discrepancy in internal diligence
- FY2024 financials not yet available — critical for trend analysis
- What are the exact terms of the RSL technical partnership?
- What related-party transactions are disclosed on LVSA’s 990 Schedule L?
- Litigation check needed via Clark County District Court, PACER, Nevada Supreme Court (web search limitations)
- What is the Henderson-LVSA expansion trajectory and financial contribution?