George Altirs
Role
Founder, Cedar Stars Academy. CEO, Capelli Sport (soccer apparel/equipment company). Majority owner of HB Koge (Denmark) and MSV Duisburg (Germany).
Background
Uniquely positioned as an owner who bridges youth development and professional club ownership internationally. Building a global soccer company vertically integrated from apparel to youth development to professional clubs.
Connections
- Cedar Stars Academy — founder
- Capelli Sport — CEO (also operates Capelli Sport Complex facilities in NJ, PA)
- HB Koge (Danish football) — majority owner
- MSV Duisburg (German football) — majority owner
SYNRGY Context
Cedar Stars is a major NJ club (MLS NEXT founding member, 25M in a new Tinton Falls facility. His vertically integrated model (apparel + facilities + youth club + professional clubs) is a potential reference for SYNRGY’s platform thesis, but also makes Cedar Stars unlikely to sell — Altirs is building his own empire.