Tonka United Soccer Association
EIN: 36-3297920 · Tax status: 501(c)(3) nonprofit
Overview
Founded in 1978. Non-profit youth soccer organization serving the Minnetonka and Hopkins School Districts and the broader west metro area. Located at 18326 Minnetonka Blvd, Wayzata, MN 55391. Serves players from Minnetonka, Hopkins, Chanhassen, Deephaven, Excelsior, Shorewood, Eden Prairie, Plymouth, and Wayzata. (HIGH)
Tonka United operates a joint venture called Tonka Fusion Elite with Fusion Soccer Club (Plymouth), launched in 2017, which competes in MLS Next Academy Division and Girls Academy.
Financials
| Fiscal Year | Revenue | Expenses | Net Assets |
|---|---|---|---|
| 2024 | $2,407,562 | $2,351,287 | $1,991,613 |
| 2023 | $2,116,401 | $2,059,429 | $1,942,114 |
| 2022 | $2,310,768 | $2,187,979 | $1,895,980 |
| 2021 | $1,892,101 | $1,778,413 | $1,773,191 |
| 2020 | $1,504,386 | $1,562,281 | $1,659,503 |
| 2019 | $1,528,743 | $1,582,126 | $1,717,398 |
| 2018 | $1,516,153 | $1,357,277 | $1,478,593 |
Source: ProPublica / IRS Form 990 (HIGH)
Revenue mix: Program services 97.4%, investment income 2.1%.
Net margin: 2.3% (FY2024) — thin but consistently positive over time.
Net assets: $1.99M — very strong balance sheet, built steadily from $486K (2011) to $1.99M (2024).
Executive compensation: ED Noel Quinn $53,175; Former ED Bobbi Hoebelheinrich $97,570 (transition year, FY2024).
Teams & Players
- Recreational program: ~2,000 players annually, seasonal sign-up, ~20 sessions per season
- Competitive program: ~850 players year-round, ~150 events per player per year
- Total: ~2,850 players (HIGH — confirmed via club website)
League Affiliations
- Minnesota NPL (via TCSL)
- ECNL-RL Twin Cities (via TCSL, 2025-26)
- TCSL member
- Tonka Fusion Elite partnership provides access to MLS Next Academy + Girls Academy pathways
Facilities
Tonka United does not appear to own its own facilities. Likely uses Minnetonka School District and city park fields. (LOW — needs verification)
Leadership
- Noel Quinn — Executive Director ($53,175, FY2024)
- Bobbi Hoebelheinrich — Former Executive Director ($97,570, FY2024 transition)
Competitive Position
Tonka United is the dominant west metro club serving the affluent Minnetonka/Wayzata/Excelsior communities. The Tonka Fusion Elite partnership gives it access to national pathways (MLS Next, Girls Academy) without holding those licenses directly.
Strengths:
- Affluent service area with high household income
- Large player base (2,850) with stable, growing revenue
- Very strong balance sheet ($1.99M net assets)
- TFE partnership provides elite pathway access
Weaknesses:
- The TFE joint venture creates complexity — acquiring Tonka United alone may not include TFE pathway access
- Revenue growth has been modest (~3-5%/year) compared to faster-growing peers like St. Croix SC
- No direct ECNL or MLS Next license (relies on TFE JV)
Investment Thesis
Secondary acquisition target. The affluent west metro service area and strong balance sheet make Tonka United attractive. However, the Tonka Fusion Elite JV structure needs to be understood — acquiring Tonka United may not automatically include the MLS Next / Girls Academy pathway access.
A MN Thunder + Tonka United combination would provide ECNL + affluent family base + ~$5.8M combined revenue.
Open Questions
- What are the exact terms of the Tonka Fusion Elite joint venture? Is it a separate legal entity?
- Does Tonka United own or lease any facilities?
- What is the competitive team fee structure?
- What is the demographic profile of the membership (household income, age distribution)?