Bethesda Premier Cup

Overview

Location: Maryland SoccerPlex, Boyds, MD. 300+ teams per weekend across three November weekends. Entry fees: $1,495—$1,720 per team. Tier 2 — Upper-Mid/Regional Elite.

Ownership & Operations

Operated by Bethesda Soccer Club (club-operated, independent). Key contacts: Jonathon Colton (Executive Director), Kevin Layton (ECNL Director).

Economics

Estimated gross revenue: $1.5M—$2M/year (MEDIUM). One of the highest per-team fee structures in the country at $1,720 for U15—U19. This tournament is a significant revenue driver for Bethesda SC (which has $6.1M total revenue, FY2024).

Sanctioning

US Club Soccer sanctioned.

Reputation & Tier

Tier 2. Premium pricing reflects strong college recruiting draw and Mid-Atlantic location. Bethesda SC claims players receive “the best college exposure of any club in the country” partly through this event.

Investment Thesis

Direct comp for elite-tournaments events in the MD/VA corridor. Demonstrates that Mid-Atlantic market supports premium pricing. Acquiring Bethesda SC would include this $1.5-2M tournament asset — a significant cash flow diversifier.